The Apparel Group is a megabrand comprised of multiple DTC brands. During my time with the company, I was overseeing all creative B2B + B2C for Foxcroft, ENRO, and Maker & Company. The Apparel Group overall produces 1 in 5 non-iron shirts around the globe.

At Foxcroft, the target demographic was females age 30+ with a strong core business in non-iron shirts in many colors and prints. We would send four 34 page print catalogs annually with a 400k+ circulation of which I would oversee all creative: production, photography, retouching, design, and print. ENRO would produce two annual print catalogs as well. Maker & Co was a digital first entity, and we rebranded them and redesigned their entire website while I was overseeing creative.

Additionally, I would art direct and manage graphic designers to produce all digital creative inclusive of email, social, and website collateral for all brands. Creatively, I was responsible for casting and e-commerce photography with high production, editorial photography, and styling. This role required an abundance of collaboration and execution.