New Business⁰³

• The ask vs. the taskEvery brief asks for something. I reframe it into the business problem underneath, in one line the client recognizes as true.
• The auditWhere the brand is winning, quiet or invisible: in press, in social and in AI search.
• How we see itA culture and category landscape built from consumer data, trend intelligence and the conversations moving the market.
• The blank spaceThe gap no one in the competitive set owns, proven rather than asserted.
• The platformOne named idea every pillar and tactic ladders up to, so the work stays coherent long after the pitch.
• The program and the roomIntegrated pillars, a first-90-days plan and measurement, plus scripts and speaker notes so every presenter tells the same story.

• Pitch strategyI lead or advise on RFP strategy, from the first diagnostic to the final deck.
• A repeatable systemA diagnostic and deck architecture teams can reuse, so quality doesn't depend on who's free that week.
• Speed without shortcutsAn AI-integrated workflow that compresses high-volume pitch cycles without lowering the bar.
• Team enablementBriefings, brainstorms and coaching that raise the strategic thinking of the whole team.
• Credentials that sellCapabilities and credentials decks rebuilt around a point of view.

TikTok CELSIUS Clorox Equinox Shinola Universal Standard Supergoop! BetterHelp Ka'Chava Alani Nu Primal Kitchen Teremana Avaline David's Bridal Stitch Fix Ole Henriksen Drybar Not Your Mother's Janie and Jack Who Gives A Crap Insomnia Cookies Tarte Smokey Bear BERO Native Blue Bottle Coffee

Brands I've built new business strategy for across two agencies.

I consult with agencies on new business strategy, process and pitch quality. Let's talk about what yours needs.