Kristin Martz builds brands people love.

As a creative leader, she transforms traditional creative teams into agile, multidisciplinary 'creators' who thrive across content, channels, and formats. She's built brands from zero (Happy Nation), scaled seasonal creative for billion-dollar companies (Victoria's Secret PINK), and driven measurable business results through culturally resonant storytelling. She uses AI to accelerate creative operations, presents to CEOs, and protects brand vision from concept to execution. She believes great creative is measured by brand love AND business impact — not just awards.