body care for tweens

For Happy Nation Body Care, I led the creative direction for the brand’s debut assortment — body mists, shampoo, conditioner, body wash, deodorant and more — building a playful, inclusive visual tone rooted in youth culture. I directed all still-life and product photography, partnering with beauty stylists and photographers to create assets that felt fresh, gender-neutral, and parent-approved across e-comm, retail, and launch campaigns.