Creative Strategy

During my time at a top ten independent digital communications firm, I was able to build successful creative direction and strategy for a multitude of distinguished clients. Overseeing our consumer division, I managed a team of four and acted as the liasion to executives and their reports. We completed proposals across a variety of verticals - including CPG, Beauty, Health + Wellness, and Lifestyle. Below are some of the clients we won as well as case studies to help better explain my role during this agency tenure.

A Few Notable Brands

Lifestyle & CPG

Smokey Bear

Blue Bottle Coffee

BERO

WYNK

Nissan

Smeg

AfroTech

The Hip Hop Museum

Beauty, Health & Wellness

Tarte

e.l.f.

SkinSpirit

StriVectin

eltaMD

Medicube

buybuyBABY

elf on the shelf

Case Studies & Concepts

Tarte

Thought Leadership & Hero Product

Smokey Bear

Cultural Relevance

Stokke

Experiential Concept

Bero

Celebrity Brand Launch