Across my agency career at 5W Public Relations and now Autumn Communications, I’ve led creative strategy and direction for consumer brands across CPG, Beauty, Health & Wellness, Fashion, and Lifestyle. I drive new business and proposal strategy, integrating consumer insights, market data, and cultural trends to craft concepts that resonate with audiences and have won over $5m in new business. Constantly attuned to emerging culture and social trends, I translate insights into actionable creative strategies that connect product, messaging, and execution across earned, influencer, and digital channels. I’ve managed proposal pipelines, led cross-functional teams, and collaborated directly with executives to ensure strategy and creative are aligned from brief to final pitch.