Creative Strategy
During my time at a top ten independent digital communications firm, I was able to build successful creative direction and strategy for a multitude of distinguished clients. Overseeing our consumer division, I managed a team of four and acted as the liasion to executives and their reports. We completed proposals across a variety of verticals - including CPG, Beauty, Health + Wellness, and Lifestyle. Below are some of the clients we won as well as case studies to help better explain my role during this agency tenure.
A Few Notable Brands
Lifestyle & CPG
Smokey Bear
Blue Bottle Coffee
BERO
WYNK
Nissan
Smeg
AfroTech
The Hip Hop Museum
Beauty, Health & Wellness
Tarte
e.l.f.
SkinSpirit
StriVectin
eltaMD
Medicube
buybuyBABY
elf on the shelf
Case Studies & Concepts
Tarte
Thought Leadership & Hero Product
Smokey Bear
Cultural Relevance
Stokke
Experiential Concept
Bero
Celebrity Brand Launch