Process & Approach: We were tasked with ideating on a large-scale experiential event that would gain brand awareness for Stokke with parents. They wanted to connect emotionally with the consumer and create a connection that solidified them as not just a parenting solution, but also a brand for the audience to lean on. Through consumer insights, and the use of AI, we brought this idea to life.

Key Campaign Ideas:

• The Reflection Room: A space that invites participants to explore the complexities of parenthood in a calm, contemplative space. Soft, dim lighting creates an intimate atmosphere that encourages reflection and connection. Strategically placed mirrors reflect visitors’ faces, fostering a sense of community as they see themselves in others. Scattered toys and everyday items symbolize the beautiful chaos of family life, reminding participants that guilt and imperfection are universal parts of the parenting journey. This space transforms reflection into recognition, offering solace and shared understanding.

• The Connection Space: This space offers a warm, tranquil environment where families can bond and recharge. This bright, peaceful room features sustainable materials, soft textures, and lush plants that purify the air, reflecting Stokke's commitment to sustainability and well-being. Inspired by the soothing motion of the Stokke Yoga, the space embodies balance, comfort, and connection, reinforcing Stokke's dedication to sustainability and family joy.

• The Bonding Wall: This digital innovation invites guests to connect through the shared experiences of parenthood. By scanning a QR code, attendees can submit a single word that captures their feelings about the event or the emotions of early parenting. These words populate a live, evolving word cloud, with frequently submitted words growing larger in size. This dynamic display becomes a powerful visual representation of collective experiences, showcasing the universal emotions of parenting and creating a sense of connection among all who participate.